Word Nerd | Brand Storyteller | Creative Collaborator | Voice Definer | Content Creator
I believe in the power of words and I love the challenge of translating emotions into compelling messaging.
I'm a writer who spent 18 years at Hallmark Cards, one of the world's most recognized and trusted brands, and a renowned place for creative talent. As Hallmark evolved from a card company into a multi-platform content brand, and expanded into entertainment, e-commerce, and digital storytelling, I worked at the center of that shift.
I was a go-to writer and collaborator when teams were building something new, defining voices for growth categories, or shaping consumer-specific messaging. I defined the product voices for a portfolio of culturally and generationally driven sub-brands and reimagined greeting cards for new generations.
My writing spans product, social media, editorial, e-commerce, marketing and branding, but beyond format, what I do best is bring a human center to each message- one that always feels relevant, resonant and authentic.
I've been told I "write how people talk . . . only better." This portfolio is just a sample of my writing, but it demonstrates an invaluable part of my career history: I didn't just write for a legacy brand. I helped redefine it.